Data-Driven Disruption in Real Estate: The DropOffer Story

Combining fragmented data sources to uncover off-market revenue opportunities and drive real estate sales.

DropOffer is a revolutionary platform that allows users to discover off-market inventory purchasing opportunities for homebuyers, agents, and investors. The solution simplifies purchasing off-market inventory by allowing buyers and investors to access all relevant information to create an offer directly from their app.

I worked on the team that helped DropOffer build the product roadmap and designed the features required for a successful launch. As part of the project, the team conducted an extensive feasibility study to ensure that the existing technology stack could support all desired features, followed by an evaluation of current API endpoints to guarantee they would be compatible with the new platform.

Project Execution
  •  Conducted a feasibility study to validate a path forward for feature requirements.
  • Prioritization of feature requests into a product roadmap to accelerate development time
  • Evaluation of API endpoints to ensure the data needed to power the platform was attainable from core partners (MLS, Zillow, Redfin, etc.)
  • Creation of a robust realtor management tool that sent real-time data and metrics to agents and buyers
  • Designed the system allowing for offers to be automatically created and reach homeowners through various channels, including traditional mail, email, phone, and digital ads.

After successfully validating the project’s objectives, DropOffer was ready to launch in 10 markets with 400+ realtors signed on to the platform. Upon launch, users could instantly create offers for off-market properties via various channels such as email or text messages. This feature allowed realtors and buyers/investors to quickly and efficiently secure attractive deals for previously unavailable properties.

The results of the launch far exceeded expectations in the first 90 days: over 10,000 offers had been submitted via the DropOffer platform, a testament to the quality of service offered by DropOffer and its professional team’s commitment to customer satisfaction and innovation.

DropOffer continues its focus on developing the most robust data platform in its space, providing users with access to reliable information and efficient ways of creating offers on properties that would otherwise be difficult—if not impossible—to uncover without specialized tools like DropOffer’s proprietary technology. Furthermore, their streamlined user experience gives buyers and investors peace of mind when making such a significant purchase as a new home or investment property. 

Results
  • DropOffer successfully launched in 10 markets with 400+ realtors signed up to the platform, allowing users to quickly and efficiently secure attractive deals for off-market properties.
  • Within 90 days of its launch, DropOffer submitted 10,000+ offers - a testament to the quality of service offered and its professional team’s commitment to customer satisfaction and innovation.
  • DropOffer has since become one of the fastest-growing platforms in its space, providing users with access to reliable information and efficient ways of creating offers on properties that would otherwise be difficult—if not impossible—to uncover without specialized tools like DropOffer’s.

Overall, DropOffer’s success story is an example for other aspiring startups looking for ways to revolutionize their respective industries without compromising on quality or customer satisfaction—a feat many companies strive for, yet few ever achieve.

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